Mobflashing allows ordinary citizens to take centre stage in the creation and distribution of instant, high quality content. The product uses a variety of mechanisms and technologies, including a professional photo studio, printed backdrops, touch screen technology and custom made software, all of which create an unforgettable experience for the consumer.

Members of the public use the tools provided at a live venue to create funky, high quality digital content. The content is automatically formatted, branded, and uploaded to the internet on the spot.